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    The Double-Weekend Shift: Why London’s 2027 Gamble Will Rewrite Running History

    In The Wealth of Nations, Adam Smith argued that when “effectual demand” overwhelms available supply, the market must adjust. That’s what we have here, “effectual demand.” The… Read more “The Double-Weekend Shift: Why London’s 2027 Gamble Will Rewrite Running History”

    June 19, 2026June 20, 2026 by Toni Reavis

    The Shift from Racing to Timing

    I have always drawn a distinction between runners and racers. Runners produce fast times in controlled environments—behind pacemakers, within a defined rhythm, insulated from disruption. They are… Read more “The Shift from Racing to Timing”

    June 3, 2026June 3, 2026 by Toni Reavis

    Dr. William “Bill” Burke – LA Marathon Entrepreneur Passes

    Dr. William “Bill” Burke — who passed away at age 87 on May 29, 2026, surrounded by his family — was many things: among others, entrepreneur, civic… Read more “Dr. William “Bill” Burke – LA Marathon Entrepreneur Passes”

    May 30, 2026June 3, 2026 by Toni Reavis

    MEMORIAL DAY TRIBUTE

    May 25, 2026May 25, 2026 by Toni Reavis

    When the Numbers Don’t Add Up: Chris Wardlaw, Super Shoes, and the Question Running Won’t Answer

    I don’t know if Australian Olympian Chris Wardlaw intended to start a fight – maybe he did. But he certainly articulated a feeling many lifelong observers of… Read more “When the Numbers Don’t Add Up: Chris Wardlaw, Super Shoes, and the Question Running Won’t Answer”

    May 13, 2026 by Toni Reavis

    BEST MARATHON SEASONS EVER

    History is rarely so visible in its making. But that is what we saw unfold in London on April 26, 2026. As two men sped along the… Read more “BEST MARATHON SEASONS EVER”

    May 4, 2026May 5, 2026 by Toni Reavis

    From Cobblestones to Carbon: Why Sebastian Sawe’s 1:59:30 Starts in Rome, 1960

    Last Sunday in London, Sebastian Sawe ran 1:59:30—the first sub-two-hour marathon ever recorded under record-eligible conditions. He did it wearing the Adidas Adizero Adios Pro Evo 3,… Read more “From Cobblestones to Carbon: Why Sebastian Sawe’s 1:59:30 Starts in Rome, 1960”

    April 28, 2026April 28, 2026 by Toni Reavis

    NOW WHAT? SAWE & KEJELCHA GO SUB-2 IN LONDON

    And so, it is done. From the legend of Pheidippides in 490 B.C. — the myth that inspired the inaugural Olympic Marathon in Athens 1896 — the… Read more “NOW WHAT? SAWE & KEJELCHA GO SUB-2 IN LONDON”

    April 26, 2026May 1, 2026 by Toni Reavis

    ON THE HEELS OF BOSTON: CAN LONDON GO FASTER?

    It has been a long time since the London Marathon men’s winner ran slower than the Boston Marathon men’s champion. • Boston 2011: Geoffrey Mutai ran 2:03:02,… Read more “ON THE HEELS OF BOSTON: CAN LONDON GO FASTER?”

    April 25, 2026 by Toni Reavis

    What Would Happen If Everyone Showed Up?

    What if Boston and London worked together instead of competing?

    April 23, 2026April 23, 2026 by Toni Reavis

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