Day: March 21, 2012

KTLA’s 2012 L.A. Marathon Coverage Attains High Ratings!

From Countdown to the Marathon to Post Marathon coverage, KTLA triumphed with dominant rating ranks among other Los Angeles broadcast stations! 

Peaking with a 4.9 rating/12 share as the Gender Challenge neared its completion, the 2012 Honda LA Marathon won the top spot in the LA media market in the 7a – 10a time slot.  It also ranked third for the day for all sports programming behind the two NCAA Tournament basketball games on KCBS, but easily bested both NASCAR and PGA Tour telecasts.

Station           Program                         HH/SH

KCBS NCAA  (StL & MI St) 12n-2:30p  3.2/7

KCBS NCAA  (Crght &UN-NC) 2:30-4:45p)  3.1/7

                                              KTLA L.A. Marathon 7-10a  2.8/9

KTTV Fox Sprint Cup 10a-1:15p  2.7/6

                                              KTLA L.A. Marathon Post Show 10-11a  2.5/6

KCBS NCAA (NC St& Geotwn)  9-11:45a  2.4/6

KABC BNP Paribus Open 11a-3p  1.6/4

KNBC PGA Tour Golf  Tampa 12n-4p  1.5/4

KCAL Dodgers (Angels&Dodg) 1-2:30p  1.3/3

                                             KTLA Countdown to Marathon 6-7a  0.8/5

KNBC NHL (Peng&Flyer)  9:30a-12:30p  0.3/1

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