In a move that comes as no surprise, USA Track & Field announced today that its board of directors has selected 47 year-old Indianapolis native Max Siegel, a marketing executive with ties to the sports and music industries – and former USATF board member – to serve as its new CEO. USATF has been operating without a full-time CEO since the board dismissed Doug Logan in September 2010 after a rocky two years at the helm. Chief Operating Officer Mike McNees had been serving as interim CEO.
Mr. Siegel becomes the fourth chief executive in the organization’s history following Ollan Cassell (1980-1996), Craig Masback (1997-2008), and Doug Logan (2008-2010). He will assume his duties on May 1st under a two-year contract reportedly valued at $500,000 per year with performance bonuses.
Since USATF announced last month that it intended to hire a new CEO before the June track & field trials in Eugene, Oregon – thus ending a protracted 16-month interregnum – many long-time observers of the sport surmised the selection would come from within the USATF family. And since Mr. Siegel had been a USATF board member (2009-2011) whose firm was hired last October to oversee the USATF marketing effort going into the summer Olympics, he was widely expected to be named to the CEO position. Continue reading