RnR 2013 Running Elvi
San Diego, Ca. — Road racing is a people-moving retail business. To keep your current customers happy while attracting new ones event organizers around the world search for that ephemeral quality referred to as “the runner’s experience”. Yet the need for enough space to corral all the starters then re-gather all the finishers ultimately determines the parameters of the miles between. Understandably, when race fields begin to exceed 20,000, the choices become quite small, and compromise between the runners’ experience and city inconvenience often redounds on the side of the non-running population. Accordingly, locking in an ideal layout that meets the needs of both constituencies is a tricky business which may take years to engineer, if ever.
Today, in its 16th running, the founding Rock `n` Roll Marathon (& Half Marathon) in Competitor Group, Inc.’s hometown of San Diego, California may well have settled onto the courses which will define their future success. Continue reading
