Perhaps it took Competitor Group’s two-by-four to the frontal lobe to get people’s attention, but now that CGI has eliminated appearance fees and (by running’s standards) appreciable prize purses at its U.S.-based Rock `n` Roll Series, it seems the message, “nobody cares how fast you run if nobody cares who you are”, has gotten through the fastest anonymous runners of the world.

This week International Athletics Consultancy, a European-based sports agency, announced that one of its top clients, two-time TCS Amsterdam Marathon champion Wilson Chebet, is using Facebook to offer advice to average runners prepping for the October 20^th race. (more…)