Hype can cut both ways. Too much and the promotion can fall flat. Too little and the tree can tumble unheard in the forest. In 2015 the… Read more “LONDON 2015 – A WINNING PROMOTION”
Month: April 2015
GETTING HOOKED ON PACERS
Now that the NBA playoffs have begun the regular season TV viewing rule, “you only need to pay attention to the final five minutes”, has been eliminated… Read more “GETTING HOOKED ON PACERS”
BOSTON MARATHON PRESS DAY
Boston, MA. — Press day at the Boston Marathon as principal sponsor John Hancock Financial Services introduces 2015 elite/pro fields. Count me among those who is not… Read more “BOSTON MARATHON PRESS DAY”
2015 HAPALUA: RACE REPORT
Honolulu, HI. — In the pitiless game of hunter and prey there are no guarantees, only daily survivals. Today, under its unique Chase format, in which 24… Read more “2015 HAPALUA: RACE REPORT”
THE HAPALUA: BRANDING A NEW EVENT
Honolulu, HI. — The Hapalua, Hawaii’s Half Marathon is quite a mouthful for a race name, especially when you consider it was born out of the long-standing and… Read more “THE HAPALUA: BRANDING A NEW EVENT”
SWEET TREATS AT 2015 HAPALUA
Honolulu, Hi. — 36 hours from Nairobi, but for Peter Kirui, Nicholas Kemboi and Emily Chebet, the three Kenyan born Chasers in Sunday’s 4th Hapalua, Hawaii’s Half Marathon,… Read more “SWEET TREATS AT 2015 HAPALUA”
