IAAF President Sebastian Coe (Getty Image)
And so it begins, the inevitable PR moon walk by the new IAAF president as he tries to draw back from the cliff of doom that revelations of corruption and greed have brought his organization to as 2015 bleeds into 2016.
Yesterday, IAAF president Sebastian Coe offered a road map for Rebuilding Trust in a press statement released from IAAF headquarters in Monaco. In it Coe commented: “Be under no illusion about how seriously I take these issues.”
