OK, how can I not weigh-in on the sub-2 hour marathon experiment by Nike? First, as to the potential. Alright, yes, based on every metric available, it is possible, barely, though not probable. As much of life is a matter of self-fulfilling prophecy, it is only when we think something is possible that it enters into the realm of the doable. After the belief it is a matter of execution.

There is no doubt Nike has the resources to make such an attempt valid, and the marketing savvy to maximize the public interest. The big question for me is the unintended consequences of the attempt. Continue reading →