Honolulu, Hi. – With the continuing domination of East African runners, the task of connecting today’s pro runners to thousands of citizen runners is more challenging than ever.

This Sunday The Hapalua, Hawaii’s Half Marathon will contest its sixth running. Between 8500 and 9000 runners will participate, a bump up from the 7600 who ran in 2016, marking the fifth straight increase from the original 2000 who ran in the inaugural 2012 race.

But from its inception The Hapalua has established itself not just as another jog-a-thon following in the wake of a professional foot race. No, The Hapalua has been an industry innovator in the tricky sphere of athlete connectivity.

With its unique Chase format pitting  four invited professionals against 22 of the islands’ top runners The Hapalua has found a way to make the competition world-class and locally relevant all at the same time. Continue reading →