HEADING BACK TO BEEF STEW?

What is it with money in this game?  While purses and contracts in every other sport have continued to grow well into seven figures, in this fish market the scale has either remained stagnant or just gone down.

For their Series XI, which began in London last weekend, the Abbott World Marathon Majors announced a drop in its top prize from half a mill to a quarter mill, while thumping a new charity component that outstrips the top athletic prize by thirty grand, $280k to $250k. Yet can you blame them?

What would you do if international diversity completely disappeared from the top end of your sport, or if half your women’s series champions turned up doped – then didn’t give the money back, so you had to pay out twice?  Not to mention all the negative PR that comes with the news. Not quite the idea you had in mind a decade ago when you began the series, then, is it?

And just today we read that the Abbott World Marathon Majors has announced a ten-year strategic partnership deal with Wanda Group in China to develop marathoning in Asia (outside Japan) and Africa with the emphasis on participation, charity fundraising, and economic impact.

“The World Marathon Majors Series was founded in 2006 to advance the sport of marathon running and to honor the world’s best male and female runners and wheelchair athletes,” read the press release. “Now, every year, more than 250,000 runners participate in the AbbottWMM races worldwide, raising nearly $150 million annually for good causes, and the Series celebrates its Six Star finishers, runners who have successfully completed all six races in the Series. Additionally, Abbott WMM is a world leader in anti-doping initiatives, financing the biggest private-funded drug testing program in sport.”

Notice the order of focus and intention. Sport is still involved, yes, but now it is last in line and focused on doping, no longer the centerpiece of the enterprise.

But that aside, why is the money in this sport still organized the way it is in the first place? Because for some odd reason we can’t shuck our amateur past where the illusion fostered was that there was no money at all, while the reality was there was no ‘visible’ money? Continue reading

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