So there’s this story on LetsRun.com today talking about how Dallas SportsRadio 1310/96.7 The Ticket was mocking the TrackTown Summer Series final last Friday, which they evidently ran into the night before on ESPN while channel surfing.

The Freeze, Nigel Talton

Mostly, the hosts focused on The Freeze, Nigel Talton, the sprinting groundskeeper / mascot for the Atlanta Braves who has captured baseball’s attention chasing down fans who are given a head start as they race foul pole to foul pole along the outfield warning track.  At the TrackTown Summer Series Final in New York, The Freeze raced a bunch of track fans who were given a 20-meter head start – two of the fans actually beat him.

Oh, and the Dallas sports radio guy’s mocked the whole thing quite viciously, even suggesting that the well-mocked WNBA “is laughing at these guys.”

But mocking isn’t altogether a bad thing. You know what mocking is better than? Silence, or total indifference. Like it or not, think it’s gimmicky or not, the Tracktown Summer Series has people talking in the mainstream media. It might not be the kind of talk they would prefer, but talk is talk. Continue reading →