THE HEAT WILL BE ON IN LA

2012 Olympic Trials, Houston, Tx.

2012 Olympic Trials, Houston, Tx.

 

Twice in recent men’s U.S. Olympic Marathon Team Trials history the weather has been a significant factor.  This coming Saturday in Los Angeles that number will jump to three as temperatures in LA have been forecast for the low-70sF (21C) at the 10 a.m. start, going up to 80F (27C) at noon.  Not ideal, by any measure, but consider that the average daily range in Rio de Janeiro in August for the Olympic Marathon will be a low of 66F (19C) and a high of 78F (25C), fairly similar to LA this Saturday. Continue reading

ONE YEAR LATER: COMPETITION BACK AT COMPETITOR GROUP / ATHLETE BIZ SHOWS JETER THE WAY

One year ago the big story in the sport was Competitor Group Inc.’s decision to significantly cut its elite athlete program just weeks before the Rock ‘n’ Roll Philadelphia Half Marathon. Ex-CGI CEO Scott Dickey wrote in this blog at that time: “We will always welcome the elites, we are just not going to spend in excess of 7-figures annually to simply have them show up. It represents a disconnect from the brand and the very promise of participating in a RnR event. We’re going to reinvest those dollars into entertainment, the experience, more staff to execute more flawlessly, and in our continued efforts to increase participation.”

A major backlash arose in the wake of that decision, and by year’s end Mr. Dickey had left Competitor Group while former golf executive David Abales quietly took the reins in early 2014.  Now, in the fall of 2014 CGI has not only reversed its direction of a year ago, it has ramped up its overall support for the professional end of the game significantly, returning it to the ranks of major players in the game. Continue reading