Tag: Oiselle

ASSESSING WOMEN’S MILESTONES

There is an interesting article in Outside Magazine online penned by Sally Bergesen, founder of Oiselle, the Seattle-based women’s athletic apparel company, asking where are the female equivalents of the sub-four minute mile or the sub-two hour marathon? (Article)

“How are our own benchmarks so unfamiliar?” she asks rhetorically.

Her conclusion, in part, is that “the dearth of women’s milestones and tradition is a result of our relatively recent entry into competitive sports.”

I wouldn’t disagree with that assessment, but perhaps in that understanding there is another way to look at the underlying question.

What if there have already been such women barrier breakers, but since women’s athletics have only in recent times come into the spotlight, we missed them in their own day? (more…)

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