Here’s the problem. When an endemic sponsor — in this case Nike — is signed to a generation long contract as the footwear and apparel sponsor of… Read more “THE SYMMONDS DILEMMA”
Tag: TFAA
MONEY VALIDATES
Our friends at Letsrun.com wrote a preview of this weekend’s 2nd IAAF Continental Cup from Marrakech, Morocco comparing it favorably to the recently completed IAAF Diamond… Read more “MONEY VALIDATES”
TENNIS MODEL
I received numerous responses to my last blog post — UNTYING THE USATF GORDIAN KNOT — about the current state of the sport, its governance, and the… Read more “TENNIS MODEL”
CUTTING THE GORDIAN KNOT
With the end of the Cold War reawakening centuries old ethnic animus, and modernity exerting economic pressure on limited resources, the reordering of the world continues along… Read more “CUTTING THE GORDIAN KNOT”
Toni Reavis 