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    Tag: fitness

    Fifty Years at the Finish: Remembering the 1977 Bonne Bell 10K

    With the Red Sox getting thumped by the hated Yankees in the Bronx and the Patriots stumbling through the kind of September that conjures memories of the… Read more “Fifty Years at the Finish: Remembering the 1977 Bonne Bell 10K”

    October 1, 2026October 3, 2026 by Toni Reavis

    The Double-Weekend Shift: Why London’s 2027 Gamble Will Rewrite Running History

    In The Wealth of Nations, Adam Smith argued that when “effectual demand” overwhelms available supply, the market must adjust. That’s what we have here, “effectual demand.” The… Read more “The Double-Weekend Shift: Why London’s 2027 Gamble Will Rewrite Running History”

    June 19, 2026June 20, 2026 by Toni Reavis

    BEST MARATHON SEASONS EVER

    History is rarely so visible in its making. But that is what we saw unfold in London on April 26, 2026. As two men sped along the… Read more “BEST MARATHON SEASONS EVER”

    May 4, 2026May 5, 2026 by Toni Reavis

    ON RUFFLED SKIRTS & RECORD RUNS

    Madame Marathon hasn’t been conquered so much as decoded.

    April 21, 2026April 21, 2026 by Toni Reavis

    HOW TIME BENDS ON THE ROAD TO BOSTON

    On the morning of the 130th Boston Marathon, I’ve been thinking about the strange elasticity of time and distance — how both stretch, compress, and reform under… Read more “HOW TIME BENDS ON THE ROAD TO BOSTON”

    April 20, 2026April 21, 2026 by Toni Reavis

    The $150,000 Glass Ceiling: Why Marathoners Aren’t “Real” Pros to the Public

    With the NCAA’s March Madness at full fever, the spring marathon season is nearly upon us. Boston and London are just weeks away. The streets will be… Read more “The $150,000 Glass Ceiling: Why Marathoners Aren’t “Real” Pros to the Public”

    March 30, 2026March 30, 2026 by Toni Reavis

    SWITZER TO BE HONORED BY HER ALMA MATER SUNDAY

    Coming directly on the heels of her husband, Roger Robinson, being presented with Life Membership of Athletics New Zealand last Sunday, pioneering marathoner and women’s advocate Kathrine… Read more “SWITZER TO BE HONORED BY HER ALMA MATER SUNDAY”

    February 4, 2026February 4, 2026 by Toni Reavis

    When Is Enough Enough? — The Case for Running’s 5% Reinvestment Plan

    This week, two studies were released that together tell a familiar and troubling narrative about American health—but they also present the running industry with a unique opportunity… Read more “When Is Enough Enough? — The Case for Running’s 5% Reinvestment Plan”

    January 30, 2026January 30, 2026 by Toni Reavis

    The New Endurance Era: From “Foot Soldiers” to Social Seekers

    Happy Boxing Day to all. Toya shared an article with me this morning that caught my attention, and perhaps will catch yours as well. It came from Athletechnews.com,… Read more “The New Endurance Era: From “Foot Soldiers” to Social Seekers”

    December 26, 2025December 26, 2025 by Toni Reavis

    Remembering the Good Old Days: Happy 78th, Boston Billy.

    Patriots Day 1978, the Boston Marathon, back when the fields were still growing, but small enough where, as our friend Norma Friedman once said, “We knew the… Read more “Remembering the Good Old Days: Happy 78th, Boston Billy.”

    December 23, 2025December 25, 2025 by Toni Reavis

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