The initial launch on January 19 not only created “buzz” on the web and beyond, but generated almost 14,000 YouTube views of the Bring Back the Mile trailer and extended video as well as 1,000-plus Facebook fans and a Sports Illustrated “Faces in the Crowd” feature.
“We are heartened by the response that we have received since our launch,” said Ryan Lamppa, Bring Back the Mile Founder. “People have a love and a passion for the Mile, and our website bringbackthemile.com will be the Mile home on-line. Our front page feature is the high school state federation petition drive to replace the 1600-meters with the Mile at State Championships.
“In addition, a special thank you to the Bring Back the Mile Support Team including Olympians and Milers Jim Ryun, Marty Liquori, Carrie Tollefson and Leo Manzano and our Partners who have offered their support and feedback to get this national campaign launched,” Lamppa added.
The Mile holds a special place in track & field and beyond because no running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The first sub-4 minute mile by Great Britain’s Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century, and no other event has produced an equivalent of the sub-4 minute Mile standard in the sport, in the media and in the public’s mind.
Unfortunately, the Mile has lost some of its luster over the past decade, and the Bring Back the Mile mission is: To return the Mile to prominence on the American sports and cultural landscape by elevating and celebrating the Mile to create a national movement.